As a small online business, it makes sense to ensure that what you are selling is very easy to access. This is especially important when offering something that is common. The purchasing process should be practical and aesthetically pleasing to your clients.
Your online shopping cart software creates that important connection between you and your customers. It must therefore help you achieve three goals:
-Deliver the best and most secure experience for your users;
-Make it simple and desirable for them to complete transactions;
–Minimize common ecommerce hurdles (such as shopping cart abandonment).
Customers expect consistency, reliability, and speed. Most users are now accustomed to the speeds facilitated by broadband Wi-Fi and omnipresent LTE mobile networks.
Research indicates that 78 percent of ecommerce consumers completed a purchase on their mobile device in 2016.
This percentage has probably increased since then. Therefore, delivering experiences that embrace mobile best practices has to be one of your primary concerns as you choose a solution.
Some other salient things a good online shopping cart solution should pay attention to:
TRUSTis obviously a huge part of establishing a valuable relationship. Your shopping cart software is an extension of your brand, and your buyers must trust it with their personal and financial information.
As buyers avoid using direct credit card purchases (due to increasing fraud and data breaches) in favour of more secure methods. Your company must be prepared to offer new payment options.
Customers appreciate the SECURITY and ease of mobile wallet payments, such as Apple Pay and Google Pay. This is because they can complete purchases using a single-use virtual credit card number.
Give them the ability to use these alternative payments and if possible, do not exclude Cryptocurrency!
It would also need to link up to your MARKETING and customer service platforms to provide a holistic customer experience.
Naturally, you also want a system that tracks product sales and customer activity with as much detail as possible, and that can also sort transaction data across a multitude of categories.
So, where does one get such software?
Read more about how to get a good shopping cart software here.